Driving in my car today, I heard an ad on the radio for beer. At the end of the
commercial, the speaker concluded with, “please drink responsibly.”
Okay, you’re probably thinking, ‘What does beer have to do with skin care?” Well, not a whole lot, but the statement “please drink responsibly” does. It signifies that the advertising company, in this case, the beer maker, acknowledges that there is some risk associated with the use of their product – enough of a risk to give users a reminder to be responsible while imbibing (although I’m sure there is some regulation that calls for the reminder, as well). It reminds us that our actions have consequences and when you think about it that way, that statement really does apply to pretty much anything, including skin care products.
I think in the beauty and cosmetics industries, especially, consumers can become almost blinded by promises for smoother, younger, firmer, whatever looking skin and lose sight of what it is, exactly, that they’re slathering on their skin. Over the years, these industries have become notorious for questionable practices – everything from including known carcinogens in products to engaging in horrific animal testing. When consumers buy and use these products, they are in essence, supporting these irresponsible practices. But, when they opt for organic, vegan or cruelty-free skincare products, they’re speaking volumes about who they are and what they believe in.
Before you buy your next skin care product, take a moment to take a good look at the label. Does it contain a bunch of ingredients you can’t even pronounce? If it does, there’s a good chance those artificial, chemically-based ingredients will do more harm than good for you. Does the packaging mention anything about not being tested on animals? If it doesn’t, it may very well have been cruelly tested on innocent animals. If those concepts turn you off, maybe you should consider buying a different product.
Be a conscious consumer and please moisturize (and cleanse… and exfoliate… ) responsibly.
Jena Mazzio is a newly-turned ethical vegan. She lives in New Jersey with her husband, two dogs and two cats and is currently having a blast discovering and writing about the many vegan products available today, on her blog, Vegans Have Taste Buds Too! (www.vegantastebuds.com)